Publishing is easy to deprioritize. It produces no immediate outcome, and the audience for a new organization's writing is small. We kept doing it anyway, and the reasons turned out to have little to do with readership.
Writing exposes weak thinking
An argument can feel complete in conversation and fall apart on the page. Drafting a post about our evaluation methods is how we discovered our satisfaction metric was measuring the wrong thing. The writing did the diagnosis.
It creates a record we can check
Dated posts make it possible to compare what we predicted with what happened. That comparison is uncomfortable and useful, and memory alone does not support it.
It answers questions before they are asked
Volunteers, partners, and families ask overlapping questions. A written answer scales in a way that individual conversations do not, and it forces us to be consistent about what we claim.
It attracts the right people
Nearly every strong volunteer inquiry we have received came from someone who had read something we wrote and agreed with how we think about the work. That filter is more valuable than reach.
The practical advice is to write about decisions rather than announcements. Nobody needs another update post. A candid account of a tradeoff is worth reading and worth writing.